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CCMA 2013: Discovery Program

Event Date: 
Single day event: 4/22/2013 9:00:00 AM
Cost: $28.25
Where to buy tickets:


New CCMA Discovery Program Launches

The Canadian Country Music Association (CCMA) announced today the introduction of the CCMA Discovery Program.  This exciting new initiative was created by the CCMA as part of its current mandate to educate and support Canadian country music artists in pursuit of a career in country music.

This new CCMA Discovery Program will replace the traditional CCMA New Artist Showcase program effective immediately.

The CCMA Discovery Program includes the following opportunities in 2013 for six (6) jury-selected Canadian acts:
1.    Music Industry Discovery Week
2.    Mentorship Program
3.    Country Music Week Discovery Showcase
4.    CCMA Discovery Award Program

Music Industry Discovery Week:  The six (6) selected acts will be flown to Toronto for a week (June 16 to 21) to discover more about the music business and artist development through a wide range of opportunities. Plans for these five intensive days include: industry-led information sessions, branding and media training, media interviews, and the opportunity to perform at a private industry showcase.      

Mentorship Program:
The CCMA will be linking each selected act with an established Canadian act for mentorship purposes. This program will officially start following the Music Industry Discovery Week and continue through Country Music Week in Edmonton.

Country Music Week Discovery Showcase:
Taking the traditional CCMA New Artist Showcase spot on the Thursday night schedule during Country Music Week, this three hour show will put the spotlight on the six selected acts. With a full concert production, backed by a house band, each act will have the opportunity to perform in front of the music industry and fans alike.  

CCMA Discovery Award Winner:  During Country Music Week, one exceptional CCMA Discovery Program act will be selected by an industry jury to receive the “CCMA Discovery Award” at the CCMA Gala Dinner & Awards. The CCMA Discovery Award winner will also receive music video funding (courtesy of CMT), an Epiphone DR 500MCE guitar (courtesy of Gibson), cash (courtesy of Galaxie), and other industry related prizing.

Further information regarding the CCMA Discovery Program is available online at
The deadline for submissions to the CCMA Discovery Program 2013 is Monday, April 22, 2013 at 12:00pm EST.  

Venue:Contact Alannah Cruickshank at, or by phone 416-947-1331 ext 214

Edmonton Alberta