Trends to know about in 2015

Tuesday, January 06, 2015

1. Albums are passé. Artists will record them but fewer are being purchased and they are damned expensive to market. Deluxe editions are de rigeur today—but if you are anything less than an established act, don't even think about it. For the established ones there's a danger of a tipping point happening sooner than later as most deluxe editions today are little more than shameless cash grabs.

2. EPs are passé. Artists will record them but fewer are being purchased. The market is driven by hit songs. Record a few and you have the chance of releasing an extended play, but then the fans have the songs anyway so why bother?

3. Facebook and Twitter are passé. We all log in but the often mindless chatter and the winnowing down of feeds to ‘friends’ increasingly make them ineffective tools for launching effective marketing campaigns. Get used to paying for these and other services. Remember the adage, you get what you pay for? It’s true.

4. Copyrights and copyright legislation are going to be big ticket item in 2015. The days of freeloading are drawing to a close; not just in Canada but the world over. Copyrights, like patents, are pillars of the new economy and governments far and near have awakened to this fact. Twisted Sister’s anthem “We’re Not Gonna Take It” is the new battle cry for rights owners and collectives. 2015 is also a year in which  agreements will likely start to be cobbled together to create single digital markets for copyrighted works, breaking down the walled-gardens that are inhibiting global growth today.

5. Money makes the world go round and tech companies have been bullies in entertainment’s backyard, unfairly grabbing most all of the loot. That’s coming to an end. Governments are going to bust up the bad asses and force retribution and redistribution. Either that or a lot more industries are going bust and a lot more people are going on the bread lines. In election years on both sides of the border, that ain't an option any party can seriously consider.

6. Disruptive industries are going to rapidly revolutionize just about every facet of life as we know it. Agree to disagree at your own peril.

Reprinted with permission from FYImusicnews.  Click here to view the original posting.